Hello
I’ve been experimenting with SEO Tools for Excel to track campaign performance across multiple channels (Google, social media, and email). 
While the tool is great for pulling in data, I sometimes struggle to organize and unify the information into a single view that clearly shows how all channels are working together. 
It feels like there could be smarter ways to automate this process.
One thought I had was whether SEO Tools for Excel could be integrated with workflows similar to what is marketing automation in the broader digital marketing world.
For example, automatically refreshing and combining campaign data, then triggering alerts or reports based on performance thresholds. That would save a lot of manual effort and give quicker insights. 
Has anyone here set up a streamlined approach for multi-channel reporting using this tool? If so, I’d love to learn about your methods or best practices for making the most of it.
Thank you !!