Based in Northeast US. Primary analysis tool was Lotus 1-2-3 until replaced by Excel in 1991. Though there are still known bugs in Excel that didn't exist with Lotus...
Started in organic research in 1998, and have been operating internet marketing firms since 2000. Client base niche manufacturers with global footprints. Client-based software migrated to internet databases with far more locus points.
Started my own R&D firm in 2005, focused on drilling into Google & Bing algorithms with 8 quantifiable criteria measured over a 5 year period, using the standard information providers as well as additional third party and proprietary subset verification tools.
Started using seoTools a number of years ago as a secondary confirmation to primary data acquisition, but Niels has turned up the heat in a major way.
The release of 6.x is far more intuitive and can easily be expanded upon through native Excel formulas and VB automation. I promised him I'd send out kudos where they are due, and here it is!